EXPERIENCE
FEBRUARY 2024
2024 NBA All-Star 2024 Intern - G League
Intern
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Assisted with the execution of NBA G League operations and All-Star Weekend events, serving as the right-hand support to senior manager Kim Waller.
Collaborated with the NBA Foundation to implement impactful social responsibility initiatives.
- Contributed to community outreach efforts, including the Rising Stars Day of Service event.
- Contributed to community outreach efforts, including the Rising Stars Day of Service event.
Supported the coordination of activations such as the NBA G League Sneaker Verse (Pl(AI)GROUND)
- Helped guide youth participants from buses to the activation site, ensuring a smooth transition and positive experience.
- Ensured all activation materials and setups were properly organized and aligned before the event start, addressing last-minute adjustments to maintain a seamless experience.
- Helped guide youth participants from buses to the activation site, ensuring a smooth transition and positive experience.
- Ensured all activation materials and setups were properly organized and aligned before the event start, addressing last-minute adjustments to maintain a seamless experience.
OCTOBER 2024 - MARCH 2025
2024-2025 Warner Bros ElevateHer Cohort Member
Selected for the ElevateHER program, dedicated to empowering women in sports and fostering career development. Actively contributed to networking initiatives and mentorship sessions, strengthening connections with industry leaders. Gained insights into sports social responsibility and developed strategies for creating community-focused campaigns, with an emphasis on uplifting underrepresented voices in sports.
AUGUST 2023 - CURRENT
MSU CREATIVES | Morgan State University Athletics Department
Director of Digital Media and Content Strategy
Social Media Lead | Videographer | Editor
Established a structured content strategy for MSU Athletics.
- Spearheaded content strategy and execution for all Morgan State Athletics social media pages, ensuring cohesive branding and engagement growth.
- Spearheaded content strategy and execution for all Morgan State Athletics social media pages, ensuring cohesive branding and engagement growth.
Led and mentored a team of social media interns.
- Manage and mentor a team of 8 social media interns, implementing weekly meetings and a Social Media Pitch template to streamline content ideation, planning, and execution.
- Manage and mentor a team of 8 social media interns, implementing weekly meetings and a Social Media Pitch template to streamline content ideation, planning, and execution.
Developed a strategic content pitching system.
- Created a structured pitch process requiring interns to present organized ideas with clear titles, references, production timelines, and execution plans, fostering creativity and efficiency.
- Created a structured pitch process requiring interns to present organized ideas with clear titles, references, production timelines, and execution plans, fostering creativity and efficiency.
Drove exponential social media growth for MSU Acrobatic & Tumbling.
- Revitalized their social media presence, increasing Instagram followers from 2,500 to 10,600+ in under a month and boosting page views from 50K to 6.1M through innovative content.
- Revitalized their social media presence, increasing Instagram followers from 2,500 to 10,600+ in under a month and boosting page views from 50K to 6.1M through innovative content.
Produced viral content and secured national media coverage.
- Created two viral videos (7.4M & 1.5M views) that led to national recognition from ESPN, ESPNW, Essence, CBS Baltimore, WMAR Baltimore, and more, elevating Morgan State Athletics' visibility.
- Created two viral videos (7.4M & 1.5M views) that led to national recognition from ESPN, ESPNW, Essence, CBS Baltimore, WMAR Baltimore, and more, elevating Morgan State Athletics' visibility.
Made history in Morgan State Athletics' digital presence.
- Became the first to grow a Morgan State Athletics page to over 10,000 followers, leveraging creative strategy, videography, editing, and social media management expertise to achieve record-breaking engagement.
- Became the first to grow a Morgan State Athletics page to over 10,000 followers, leveraging creative strategy, videography, editing, and social media management expertise to achieve record-breaking engagement.
MARCH 2019 - CURRENT
Social Media Content Creator
- Cultivated social media following across four platforms with more than 100,000 followers.
- Consistently grow and engage a substantial following of over 100,000 across various platforms through strategic content management, optimizing reach and fostering community interaction.
- Secured partnerships with top brands like KeraCare, Herbal Essence, and TPH by Taraji, crafting effective social media campaigns that elevated brand visibility and generated significant ROI.
- Leveraged expertise to cultivate and manage large online communities, fostering loyalty and amplifying brand messaging.
JUNE 2024 - AUGUST 2024
Connection Strategy & Social Media Intern
Solve Advertising
Enhanced Community Engagement Across Multi-Platform Accounts- Managed daily community engagement for four clients: Sunoco, President Cheese, Lantana, and Garden Fresh Gourmet, including monitoring trends, responding to comments/DMs, and reposting content.
Drove Data-Driven Insights and Content Strategy
- Compiled and analyzed social media analytics for all four clients, streamlining the end-of-year audit process with detailed Excel spreadsheets showcasing organic and paid performance metrics.
Led Strategic & Creative Campaign Development
- Acted as Creative Lead for the "Rep Ya Self" Campaign, addressing the diversity gap in advertising by creating a strategic plan to bridge the disconnect between HBCU students and careers in advertising and PR.
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- Acted as Creative Lead for the "Rep Ya Self" Campaign, addressing the diversity gap in advertising by creating a strategic plan to bridge the disconnect between HBCU students and careers in advertising and PR.
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Conducted in-depth research and developed actionable solutions to raise awareness, drive engagement, and inspire excitement among HBCU students about the industry.
Produced a Successful Brand Relaunch
- Co-developed a brand relaunch strategy for Garden Fresh Gourmet following a social media account hack, introducing new messaging and visual storytelling.
- Co-developed a brand relaunch strategy for Garden Fresh Gourmet following a social media account hack, introducing new messaging and visual storytelling.
MARCH 2024 - APRIL 2024
Public Relations Director, Mister Morgan State University Campaign
PR Director | Videographer | Editor
- Directed all PR efforts for Xavier Johnson's Mister Morgan State University campaign, managing strategic planning, messaging, and media relations.
- Utilized campaign landing page for community engagement, driving 1020 page views and 681 unique visits.
- Enhanced Instagram reach with SEO, gaining 191 followers and reaching 12,484 accounts.
- Shaped campaign narrative, emphasizing Xavier's commitment to key initiatives.
- Contributed to campaign success, resulting in Xavier's election as Mister Morgan State University.
AUGUST 2023 - August 2024
SGA Media Team
Videographer & Editor
As a member of the SGA Media Team, I contribute to the creation and dissemination of engaging content aimed at promoting student activities and initiatives. This involves collaborating with team members to capture events through various media formats, ensuring our student body remains informed and connected.
JUNE 2023 - NOV 2023
HBCU Sports Summit
Media Coordinator & Videographer Intern
I oversee the development and execution of engaging and impactful content. I excel at content planning, strategizing, and creating detailed plans for the team, ensuring smooth workflow and effective utilization of resources.
- Editing and refining content captured.
- Delivering high-quality productions that resonate with our intended audience.
SUMMER 2023
NBCU Academy Bootcamp
Intern
- Crafted numerous comprehensive journalism packages highlighting events such as AFRAM, The 50th Anniversary of Hip Hop Exhibit at the Baltimore Museum of The Arts, the inaugural HBCU Sports Summit, and coverage featuring Mayor Brandon Scott and Angel Reese.
- Demonstrated proficiency in producing, directing, editing, and writing multiple stories throughout the internship.
JULY 2023
MEDIA TEAM EXPERIENCE AT RAVENS NFL TRAINING CAMP
HBCU SPORTS SUMMIT
- Conducted an exclusive interview with Shemar Bridges, a prominent Baltimore Ravens player, as part of the HBCU Sports Summit coverage.
- Captured dynamic photo and video content showcasing the intensive training camp activities.
SEPTEMBER 2023
MEDIA TEAM EXPERIENCE AT ORIOLES UNIVERSITY NIGHT
HBCU SPORTS SUMMIT
- Conducted interviews with HBCU Alumni/Students and commissioners from the MEAC and SIAC Athletic Conferences.
- Captured dynamic photo and video content showcasing the activities from the University Night Activities and Field Footage from the game.
-I supervised and led a team of five individuals to comprehensively capture the entire event.
PERSONAL SKILLS
Adobe Premiere Pro • Lightroom • Photoshop • Canva • Strategic Planner • Social Media Management • Learner • Developer • Creative Direction • Attention to Detail • Adaptability • Multimedia Production(Videography, Editing, Voice Over, Graphics) • Google Slides
CAMERA INFO
G7x Mark ii
Sony a6400 w/ 18mm-50mm lens
Sony a7c /18-135mm f/3.5-5.6
Sony FX30
Sony zv-e10 w/kit lens