Courses:
On-Air Performance, Field Production & Reporting, Strategic Communication Practicum, Strategic Communication & Social Media
Internship:
MSU Creatives, Morgan State University Athletic Department Marketing & Media Team
TNT Sports ElevateHer 2024 Cohort
TNT Sports ElevateHer Cohort
Overview: Selected for the ElevateHER program, dedicated to empowering women in sports and fostering career development. Actively contributed to networking initiatives and mentorship sessions, strengthening connections with industry leaders. Gained insights into sports social responsibility and developed strategies for creating community-focused campaigns, with an emphasis on uplifting underrepresented voices in sports.
ElevateHer Cohort Introductions
Role: Videographer, Editor, Graphic Designer
My Contribution:
Our team was assigned to create introductions for the Cohort reveal on the official HighlightHer page in partnership with TNT Sports. Collaborating with my teammates, we decided to produce a video for our introductions. I contributed by designing the first slide graphic for the post, which is scheduled to go live in December 2024.
Software Used:
Premiere Pro
Highlighted Projects
Internship Work: MSU Creatives
Overview: In this role, I lead the creative direction for videography within the Morgan State University Athletics Department, overseeing and providing video content for our social media platforms. This includes guiding younger interns, coordinating in-game footage across multiple sports, and ensuring timely, high-quality content for our channels. I work closely with the social media team to strategize and execute engaging video campaigns that boost fan engagement and elevate the visibility of Morgan State’s athletic programs.
Highlighted Projects
2024 Volleyball Intro Video
Role: Video Editor, Sound Designer
Software Used:
Premiere Pro
2024 Football Season
Role: Videographer and Editor
My Contribution:
Bus-Walk Off Videos: I am responsible for getting quality arrival footage of the football team, ensuring 4-5 high-quality videos are filmed, edited, and delivered within a 20-minute window. These videos highlight player arrivals and energy, setting the stage for the game and providing engaging pre-game content for social media.
Real-Time Edits: Work closely with the social media team to deliver edited clips that capture the excitement of game day as it unfolds, ensuring content is posted on Instagram promptly and amplifies game-day engagement.
Real-Time Edits: Work closely with the social media team to deliver edited clips that capture the excitement of game day as it unfolds, ensuring content is posted on Instagram promptly and amplifies game-day engagement.
Software Used:
Premiere Pro
On-Air Performance
Course Overview: This course provided hands-on experience and professional development in on-air performance across multiple platforms. It emphasized live reporting, commercial performance, play-by-play sports broadcasting, and creating unscripted content, preparing students for dynamic roles in media and production.
Key Skills Acquired:
- Proficiency in professional announcing and interviewing for multiple platforms (TV, web, live events).
- Scriptwriting, voiceover narration, and teleprompter operation.
- On-camera performance with a focus on energy, tone variation, and audience engagement.
- Team collaboration in pre-production, production, and post-production processes.
- Technical expertise in video production, including filming, sound design, and editing (Adobe Premiere
Pro).
Highlighted Projects
Original Web Series: Baltimore, Our Story
Objective: Developed, pitched, and produced an original unscripted web series with four episodes. I created Baltimore, Our Story, to highlight the people and stories that shape Baltimore—my hometown.
Process:
Creating this web series was a deeply personal journey for me. Around the time production began, I experienced the loss of a close friend. Their passing hit me hard, especially as I reflected on the moments I had unintentionally prioritized my responsibilities over being present for them. This tragedy forced me to confront how much I had been isolating myself, caught up in my own struggles and academic pressures.
Baltimore, Our Story became my way of reconnecting—with my city, my community, and myself. It was an opportunity to step out of my bubble, meet others where they were, and share their stories. Each episode focuses on a theme that represents a piece of the human experience:
Outcome: This series isn’t just about the people I interviewed—it’s about the journey I went on, too. I wrote, filmed, edited, and designed every piece of this project. It’s a love letter to Baltimore, a place that’s shaped me, and I hope it shows the beauty, strength, and hope in every corner of the city.
Camera Details:
Canon G7x Mark ii
Episode 1: Life in Baltimore
This episode was special because I wanted to challenge the usual stereotypes about Baltimore. People think it’s dirty, dangerous, or boring, but I wanted to show the truth: Baltimore is resilient, vibrant, and full of stories waiting to be told.
Episode 2: Life Lessons of Resilience
How we navigate life’s toughest moments and become stronger.
Episode 3: Dreams & Purpose
Exploring The ambitions that drive us and the passions that keep us going.
Episode 4: Love & Relationships
The connections that shape who we are, from romantic love to family and friends.
Scripted Commercial: Cola Pop Soda
Objective: Delivered a 50-second on-camera commercial memorized and performed with energy, vocal variation, and appropriate gestures to sell the product.
Process:
- Defined the audience and motivation for the ad.
- Created a visualized storyboard, incorporating movement, potential sound effects, and facial expressions.
- Created the Set Design using the space in my living room and purchased Cola Products to include in the video.
- Edited everything using Premiere Pro. Started with the Sound Design the worked my way down to find all the clips I wanted to incorporate into this commercial.
Outcome: Enhanced ability to perform memorized scripts naturally and confidently for advertising purposes.
Camera Details:
Canon G7 x Mark ii
Sony Zv-e10 with Kit Lens
Group Commercial: Hater Blockers
Objective: Produced a creative 30-second commercial for noise-canceling earphones.
Role: Videographer, Editor, Creative Director, Voice Actress
Process:
- Collaborated on brainstorming, storyboarding, and casting with the team.
For this commercial, we aimed to highlight the internal and external pressures athletes often face in their pursuit of perfection. Drawing inspiration from one of our group members, a skilled skateboarder, we framed the narrative around the mental and physical challenges that come with mastering a craft. This allowed us to explore the tension between personal ambition and external expectations, creating a relatable story for athletes striving to overcome obstacles in their journey.
- Created a visualized storyboard, incorporating movement, potential sound effects, and tricks for the lead actor.
- Led the production process, focusing on the storyline to highlight the product's unique features.
- Edited the final commercial with engaging visuals, sound effects, and branding elements.
Outcome: Strengthened collaborative and creative skills in commercial production.
Camera Details:
Sony Zv-e10 with Kit Lens
Field Production and Reporting
Course Overview: This course focused on developing skills necessary for producing local news-style stories and multimedia packages for digital journalism. Through hands-on experience, we were guided to research, develop, and produce short-form news content, emphasizing the digital workflow. The course provided opportunities for both collaborative and independent work, with a strong focus on field production, interviewing, and adapting content for various platforms. In-class critiques, guest speakers, and real-world fieldwork further enhanced the learning experience.
Key Skills Acquired:
- Expertise in researching and developing local news stories and multimedia packages.
- Interviewing skills, including question formulation and adapting to various story angles.
- Ability to construct focused, well-written, and fast-paced news packages using the Block Out method.
- Development of my unique storytelling voice, with a focus on community initiatives, sports,
and entertainment.
- On-camera performance skills, including stand-up reporting and live delivery.
- Field-producing techniques for capturing engaging footage and managing on-site production.
Passions and Focus:
In this course, our professor encouraged us to bring our personal journalism passions into the stories we created. For me, storytelling and community initiatives were at the heart of everything I worked on. I’m passionate about connecting with people and using those connections to inspire positive change. Whether focusing on the sports and entertainment industry or community-driven projects, I aimed to tell stories that promote growth and empower others. My goal was to create news packages that didn’t just inform, but also inspired and helped people reach their full potential.
Highlighted Projects
Story #1
Athletes Behind the Lens: How MSU Creatives is Shaping the Future of HBCU Sports Coverage
Objective: The goal of this piece was to tell the story of MSU Creatives and how the media team at Morgan State University has revolutionized sports coverage for the university. I wanted to spotlight how this student-led team, starting from humble beginnings, has grown into a powerhouse that’s influencing how HBCU sports are covered.
Process: This story required interviews with key members of MSU Creatives, including students like Sebastian Taylor and Jake Bandoh, as well as the faculty who have supported the team’s growth. I captured the team’s journey from a small group to a multi-faceted department covering everything from photography to social media.
Outcome: The story highlighted the team's impressive growth and its pivotal role in changing the narrative around HBCU sports. The article was well-received, emphasizing the team's dedication and how they’ve become a key player in reshaping sports media at HBCUs.
Camera Details:
Canon G7x mark ii
Story #2
From Athletes to Advocates: How Former HBCU Athletes are Inspiring Change in Their Communities
Objective: This story aimed to highlight how former athletes, like Candice Stephens, are using their experiences in sports to make a lasting impact off the field. I wanted to showcase how athletes transition into leadership roles and become advocates within their communities.
Process: In researching this piece, I focused on Candice’s journey from cheerleader to community advocate. I conducted interviews with her and others in her circle to capture the essence of her work at New Town High School. I also explored the broader theme of athletes becoming role models beyond their sports careers.
Outcome: The story successfully portrayed Candice Stephens as an inspiring figure who is shaping the next generation of leaders through her work as a coach and advocate. The piece received positive feedback for its motivational angle and powerful storytelling.
Camera Details:
Canon G7x mark ii
Story #3
Finding Home: The Journey of Black Student-Athletes in College Sports.
Objective: I wanted to explore the emotional and social challenges faced by Black student-athletes, especially in predominantly white institutions (PWIs), and how transferring to HBCUs offers a sense of belonging that’s often missing.
Process: In reporting this story, I interviewed student-athletes like Wynston Tabbs and Kameron Hobbs, who shared their experiences of finding community at HBCUs. I also spoke to those who remained at PWIs, such as Gerrell Johnson, to explore their coping mechanisms for dealing with isolation.
Outcome: The story effectively brought to light the struggles of Black student-athletes, showcasing their resilience and the importance of community in fostering success both on and off the field. It received recognition for addressing an often overlooked issue in college sports and for promoting a much-needed conversation about belonging.
Camera Details:
iPhone 15 Pro Max // Canon G7x mark ii
Practicum
Course Overview: This course offered an immersive, hands-on experience in applying strategic communication principles to real-world challenges. As the Creative Services Director for The Strategy Shop, Morgan State University's student-run communications agency, I led creative initiatives and collaborated with clients to plan and execute impactful projects. This role allowed me to blend leadership, creativity, and strategic thinking while delivering client-focused solutions.
Key Skills Acquired:
- Leadership in overseeing creative campaigns and ensuring alignment with client goals.
- Strategic planning and execution for client-focused initiatives.
- Proficiency in conducting research, developing actionable insights, and crafting innovative communication strategies.
-Managing client relations, including understanding their objectives and providing tailored solutions.
- Collaboration with cross-functional teams to deliver creative content and meet project deadlines.
- Project management experience, guiding campaigns from concept to execution, with a focus on quality and impact.
- Practical application of communication tools and platforms to develop campaigns and content for diverse audiences.
Highlighted Projects
Agency Announcement
Objective: Introduced new team members through a professional video and graphic campaign to build excitement and establish the agency's brand.
Role: Creative Services Director
Process:
As a team, we held a brainstorming session and decided to approach the Strategy Shop launch with a sports-themed concept. Building on this idea, I developed the messaging, planned the details, and directed the shoot to align with the chosen theme.
- Developed and shared detailed creative briefs for the announcement shoot and individual player cards.
- Coordinated the logistics for the shoot, including hiring a videographer and photographer.
- Directed the shoot to capture visuals aligned with the campaign theme.
- Edited the video and graphics, ensuring cohesive branding and polished delivery.
- Designed custom graphics and templates for the final announcement.
Outcome: Successfully launched a professional and engaging team announcement, strengthening the agency's visual identity.
Follow-Up: Recommended debriefs to improve team clarity and ensure alignment for future projects.
Created a Sample of The Strategy Shop Logo
Midtown Baltimore: The Falls Gateway Project
Client Work with Midtown Baltimore
Purpose: Develop a comprehensive strategy to raise awareness and secure funding for the Jones Falls Gateway revitalization initiative.
Communication Issue: Enhance visibility and engagement for the project to connect with the Baltimore community and potential donors.
My Contribution:
- Led the creative team in developing communication strategies and planning deliverables.
- Designed digital assets, including a pitch deck with branding mockups and key messaging.
- Developed a detailed social media and digital outreach plan to increase campaign reach.
Process & Outcome: Delivered a cohesive strategy that included a creative brief, client pitch deck, and social media playbook, receiving positive feedback from the client.
Passion Connection: This project allowed me to combine my skills in creative strategy with my passion for community building, making a meaningful impact through innovative communication efforts.
Client Pitch Deck
Purpose: Presented a strategic and visually appealing pitch deck to communicate project goals and plans to the client.
Role: Deck Designer and Strategic & Creative Contributor
My Contribution:
- Designed the layout and visuals for the pitch deck.
- Created a mockup of The Strategy Shop logo for consistent branding.
Authored multiple sections, including:
- Social Media Playbook, outlining engagement best practices.
- Digital Outreach Strategy to increase visibility and audience interaction.
- Content Pillars for consistent messaging and community engagement.
- Community Engagement & UGC Strategy to foster connections and brand loyalty.
- Social Media Playbook, outlining engagement best practices.
- Digital Outreach Strategy to increase visibility and audience interaction.
- Content Pillars for consistent messaging and community engagement.
- Community Engagement & UGC Strategy to foster connections and brand loyalty.
- Designed graphic templates for the client to use based on concerns of limited bandwidth.
Process & Outcome: Delivered a polished, client-ready deck showcasing strategic insights and creative solutions.
Passion Connection: This project allowed me to combine my skills in creative strategy with my passion for community building, making a meaningful impact through innovative communication efforts.
Graphics Created
Social Media and Digital Outreach Plan
Purpose: Increased brand awareness and engagement through a targeted digital strategy.
Role: Digital Strategist and Content Planner
My Contribution:
- Created a Social Media Playbook to outline best practices for engaging content.
- Developed an Influencer Outreach Plan to build authentic partnerships.
- Designed email templates for outreach and promotional campaigns.
- Proposed versatile social media templates for streamlined content creation.
Process & Outcome: Provided a practical and comprehensive strategy to enhance digital presence and streamline social media processes.
Strategic Communication and Social Media
Course Overview: This course focused on integrating social media strategies into the practice of strategic communication, emphasizing marketing, advertising, public relations, and nonprofit initiatives. Students gained hands-on experience in creating and evaluating social media campaigns, with a strong emphasis on analytics, ethical practices, and the role of social tools in shaping communication strategies.
Key Skills Acquired:
- Development and execution of comprehensive social media marketing campaigns.
- Evaluation of nonprofit organizations' social media strategies to meet marketing objectives.
- Proficiency in using analytics to measure the effectiveness of social media content and digital advertising.
- Critical reflection on social media's societal impact and its role in shaping marketplace dynamics.
Highlighted Projects
Domestic Violence Awareness Survey Branding
Purpose: Created a branded communication strategy to increase awareness and participation in a domestic violence survey on campus, aiming to address and understand the prevalence of domestic violence within the community.
Role: Lead Messaging Strategist, Graphic Designer
Background & Why:
When tasked with creating a campaign for this important initiative, my mind immediately went to the idea of breaking the cycle of domestic violence. This phrase encapsulates the importance of raising awareness, educating individuals, and taking action to prevent the continuation of abuse. It became the core of our campaign’s messaging.
When tasked with creating a campaign for this important initiative, my mind immediately went to the idea of breaking the cycle of domestic violence. This phrase encapsulates the importance of raising awareness, educating individuals, and taking action to prevent the continuation of abuse. It became the core of our campaign’s messaging.
To ensure the graphics were impactful, we included a domestic violence statistic on each design. The goal was to make the issue feel real and immediate, encouraging viewers to understand how widespread domestic violence is and prompting them to act. Additionally, each piece included a clear call to action (CTA) so students would know exactly how to engage with the survey and use the information to make a difference.
My Contribution:
- Collaborated with team members to develop the "Break the Cycle" theme.
- Designed graphics that featured statistics, visually compelling elements, and clear CTAs.
- Focused on ensuring the graphics were eye-catching and easy to understand, using accessible language and design.
- Strategically placed the graphics across campus for maximum visibility.
- Collaborated with team members to develop the "Break the Cycle" theme.
- Designed graphics that featured statistics, visually compelling elements, and clear CTAs.
- Focused on ensuring the graphics were eye-catching and easy to understand, using accessible language and design.
- Strategically placed the graphics across campus for maximum visibility.
Process & Outcome: The campaign successfully raised awareness of the survey, sparking conversations about domestic violence and encouraging students to participate. The "Break the Cycle" messaging served as a powerful and actionable narrative that resonated with the campus community.
Social Media Campaign with Non-Profit: The Waterfront Partnership of Baltimore
Purpose: Developed a strategic communication campaign to increase awareness, engagement, and participation in Baltimore’s waterfront events and activities.
Role: Campaign Strategist, Content Creator, Visual Designer, Presenter
Background & Why:
As a young professional finding my way in Baltimore, I’ve discovered the city’s hidden gems through hobbies and events that connect people and create community. This summer, during my self-proclaimed “hobby-collecting” season, I attended events hosted by The Waterfront Partnership of Baltimore that were not only fun and cost-effective but also helped me build meaningful connections.
However, I noticed a gap: many people—especially students and young professionals like myself—were unaware of these incredible events and the organization behind them. This sparked my desire to create a campaign that would amplify their initiatives and change the narrative surrounding Baltimore's waterfront from “boring and dirty” to a vibrant hub of community and culture.
This campaign was my opportunity to combine my passion for Baltimore with my strategic communication skills to address this disconnect and bring visibility to The Waterfront Partnership’s impactful work.
My Contribution:
- Conducted audience research to define target demographics and psychographics.
- Developed a comprehensive campaign plan, including goals, messaging strategies, and creative deliverables.
- Created solutions to overcome barriers like misconceptions about Baltimore's waterfront and lack of awareness.
- Presented the campaign pitch, including measurable outcomes and future opportunities for collaboration.
- Conducted audience research to define target demographics and psychographics.
- Developed a comprehensive campaign plan, including goals, messaging strategies, and creative deliverables.
- Created solutions to overcome barriers like misconceptions about Baltimore's waterfront and lack of awareness.
- Presented the campaign pitch, including measurable outcomes and future opportunities for collaboration.
Process & Outcome: Demonstrated the potential of strategic communication to shift perceptions and drive engagement, offering scalable insights for long-term impact.
Client Pitch Deck
Social Media Assets
Role: Content Strategist, Graphic Designer
Process & Contribution:
- Developed the campaign messaging centered around the slogan “Baltimore Together,” reflecting community connection and holiday spirit.
- Created 14 Instagram posts, including reels, graphics, and stories, featuring consistent festive themes and the organization’s branding.
- Highlighted key events such as College Night Ice Skating and Giving Tuesday, with engaging calls to action like “Join us this week” or “Support us this Giving Tuesday.”
- Designed graphics with a mix of event guides, testimonials, and countdowns to build excitement and encourage participation.
- Strategized hashtag usage (#BaltimoreTogether, #WaterfrontMagic) and influencer tagging to extend campaign reach.
Key Deliverables:
- Reels: Weekly event highlights, College Night Ice Skating promos, and free December event features.
- Graphics: December event guides, testimonials with attendee quotes, and Giving Tuesday promotions.
- Stories: Event countdowns, College Night Ice Skating promos, and donation CTAs for Giving Tuesday.
- Graphics: December event guides, testimonials with attendee quotes, and Giving Tuesday promotions.
- Stories: Event countdowns, College Night Ice Skating promos, and donation CTAs for Giving Tuesday.
Process & Outcome:
This campaign was designed to:
- Increase community attendance at holiday events.
- Highlight the impact of the Waterfront Partnership.
- Drive Giving Tuesday donations to support ongoing initiatives.
- Highlight the impact of the Waterfront Partnership.
- Drive Giving Tuesday donations to support ongoing initiatives.
Through visually engaging and shareable content, the campaign aimed to remind Baltimore, residents of the magic the waterfront offers, while creating lasting memories and inspiring local pride.
This semester has been an incredible journey of growth and creativity. Each project showcases my ability to tell meaningful stories, solve communication challenges, and deliver impactful results. My work is driven by a passion for connecting with others and making a difference, especially in the sports and entertainment industry. I hope these projects give you insight into my skills, vision, and dedication. Let’s connect—I’d love to discuss how I can bring my talents to your team!
